Private Label : also known as PL and regarded as a distributor-owned brand, large-scale distributors’ own brand such as supermarkets, chain stores, and franchisers. It also refers to the retail companies which control the entire process from design, raw material collection, producing, marketing to sales.
自有品牌：简称PL，又被称为分销商自有品牌，大型分销商（如超市，大卖场，连锁店等）自有的商品品牌。是指零售企业从设计、原料、生产到经销全程控制的产品。
CONCEPT | 概念
“A product with uniqueness and ability to meet customer needs is the core competitiveness”
“自有品牌包含但不仅限于零售贴牌、零售OEM、零售代加工等生产模式”
CORE | 核心
“Private label companies provide various kinds of service including retail OEM”
“拥有独一无二的、符合顾客需求的商品才是核心竞争力”
PROCEDURE | 流程
“Factories and retail companies need to develop new products together based on market demand. Then, the OEM provides its brands to the retail oem to manufacture its commodity. Eventually, the goods are sold in the private-label-owned distributors. ”
“工厂与零售企业根据市场需求联合研发的产品，由工厂代加工生产，由零售企业冠以自己的自有品牌标签，后在自有商超连锁门店进行营销”
VISION | 展望
“To identify the differentiation among commodity brands, achieve the integration of retail and brands, and to explore the new distribution channels in new retail ”
“商品品牌的差异化，零售和品牌一体化消费理念的实体化，新零售中的新渠道”
