PRIVATE LABEL 自有品牌
Private Label : also known as PL and regarded as a distributor-owned brand, large-scale distributors’ own brand such as supermarkets, chain stores, and franchisers. It also refers to the retail companies which control the entire process from design, raw material collection, producing, marketing to sales.
自有品牌:简称PL,又被称为分销商自有品牌,大型分销商(如超市,大卖场,连锁店等)自有的商品品牌。是指零售企业从设计、原料、生产到经销全程控制的产品。